Two-day thematic practical seminar on “Using the benefits of digital media and networks”

In the period of August 12-13, 2021 in the town of Pomorie, within Activity 4 “Administrative and legal advice on promoting entrepreneurship, incl. women's entrepreneurship among newly arrived third-country nationals“, sub-activity 4.2. “Providing group practical consultations in the form of thematic practical seminars” from the project “Fighting together against prejudices and stereotypes – TCN’s employment and entrepreneurship“, а seminar on “Using the benefits of digital media and networks” was held.

The event was attended by 12 (twelve) representatives of the target group of the project – third country nationals (TCN’s), as the aim of the seminar is to create and/or develop in the newly arrived TCN’s knowledge and skills for self-employment on the labour market and specifically, with an emphasis on promoting women's entrepreneurship.

During the event to the participants were presented:

• The goals and activities of the project “Fighting together against prejudices and stereotypes – TCN’s employment and entrepreneurship”.
• Introduction to the digital world and modern digital platforms.
• Basic concepts and companies, as well as the types of platforms for digital distribution.
• The differences between conventional and digital advertising.
• Marketing in different social platforms, influencer marketing and types of strategies and trends.
• The potential of digital marketing (practical game).
• The similarities and differences in the "ecosystems" of the leading digital companies: Facebook, Adobe, Apple, Microsoft, Google.
• The fundamental programs in 2021 (practical game).

The overall assessment for the two-day thematic practical seminar, given by the participants in it, is “excellent”. The indicated rating is a result of the processed Questionnaires for evaluation of the event, filled in by the participants.

The event ended with the distribution of Certificates to the participants, for successfully completed training in a thematic practical seminar on “Using the benefits of digital media and networks“.